Bachelor of Science in Business Administration major in Marketing Management
PROGRAM OVERVIEW
The BSBA in Marketing Management is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them.
CAREERS AND PROFESSIONS
- Marketing Executive
- Sales Account Executive
- Market Researcher
- Digital Marketing Executive
- Market Analyst
- Brand Executive
- Marketing Communication Officer